"Put your heart, mind and soul into even your smallest acts. This is the secret to success."

Swami Sivananda   


A designer, a creative leader, a visioner, you name it, all of this fits in what I do. I call it THE HEART as I absolutely love to dig my head into the endless imaginative side: design, stories, photoshoots, interiors, decors, pretty much giving form to my vision. Fantasy conceptions run through my veins constantly fuelling the creative lust. My ex-accountant background keeps my flying ideas organised, making mе very flexible to jump from one task to another. Painfully aesthetic by nature with a fearless sense for self-expression. As to my personality, the biggest inner strength is my predominantly positive, happy attitude in life.


A firm believer in quality, no matter if we talk about clothes or relationship. Enormous nature lover. Definitely against animal testing and mediocre execution. Perseverance is my religion.

For more of my personal experience join me on Instagram


Goce is the vital link between commerce and deadlines. Throw him deeply into invoices, sales, merchandising, gosh he loves all that administrative work along with a  cup of strong Italian espresso. An absolute deliverer - what gets on his desk will get done no matter what. Less visual and a lot more analytical, always with an eagle-eye approach to details and firm principles when setting budgets.


That’s why he is THE MIND. Great to plan, great to set deadlines, not so good with sudden surprises as they are out of his calendar and so is everything chaotic. Another endless nature lover that dreams constantly of travelling the world. His soft spot: Dora.

Follow him on Instagram


Believe it or not, Dora has her own work chair between our two. When we are in the office, she is the office too. Never missed a single day.


Her position – the Mediator, THE SOUL. She barely does anything apart from sleeping (actually has a published book “How to master the real deep sleep”, an international bestseller). Her role is major as she takes the stress out of the office. She is always there at your help when needed, reminding you of one truly priceless thing in life – unconditional love. A few cuddles and kisses, the pressure is gone, the energy back, feeling ready for the next challenge. Her naughty sin: beds and cars. She literally fits in any size bed, tiny or enormous and she loves to be driven.

Dora doesn’t have her own Instagram as way too busy sleeping, but you can find her on mine with a dedicated highlights section.

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© YVAILO 2019